Stages of development1

NON STOP™ Military
THE COMPANY'S SUCCESS STORY IS A STORY OF UNDERSTANDING THE DESIRES OF CONSUMERS. WE CAREFULLY STUDY THEIR EXPECTATIONS AND PREFERENCES AND MONITOR GLOBAL TRENDS TO CREATE PRODUCTS THAT ARE CHOSEN BY MORE AND MORE PEOPLE AROUND THE WORLD

NON STOP™ Military

The company marked global transformations by starting a new historical stage of development. The outbreak of a full-scale war created opportunities for the company to quickly adapt to the changed realities in order to continue to hold a leading position and be a solid foundation for the Ukrainian economy, army and society.
2022 was a year of searching for bold and innovative solutions, including building sales in alternative sales channels. Thanks to the strategy we have chosen, the challenges we have faced, and the continuous and well-coordinated work of our team, even under enemy fire, we will quickly (in March) establish uninterrupted logistics, resume sales and exports, and demonstrate positive dynamics.
To help the government, the Group has focused its activities on producing the most popular products among civilians and military personnel, including drinking water, nutritional bars, etc. It launched a unique energy drink, NON STOP™ Military, which is sent only to the frontline and is completely free of charge. The first batch (1 million products) was finished in almost 3 months. The EatMe™ snack line and the Zhashkivsky Kaban™ beer line were expanded with special military-inspired products, part of the proceeds from which are donated to help the army. in the same year, the company introduced a new brand to Ukrainian consumers - natural lemonades at an affordable price, LIMONADIA™. 
The opportunity to prove the importance of purchasing Ukrainian goods as a new postal company to further expand its geographical presence on the world map and open new markets. Despite all the difficulties, the first shipments of products were made to Bulgaria, Romania, and the Czech Republic, and production was launched in Poland, other European countries, and Central and Eastern Asia. The first office in Europe was opened for the company, which will enable it to expand its geographical reach. New Ukrainian Products Group was the first company to open a production facility in India and launch production for the Southeast Asian markets.