The energy drink brand PIT BULL has become a regular partner of the Sport & Business Club. This is the first exclusive club in our country that brings together sports organisations and the best athletes with the management of leading Ukrainian companies. It is a place to share experiences, create joint projects, and promote the development of sporting events.
On 16 October, PIT BULL sponsored the next meeting of the Sport & Business Club, dedicated to the interaction between sports and education. New Products Group treated the guests with PIT BULL drinks to recharge their batteries and boost their spirits.
During the event, the participants discussed topical issues such as how physical culture can help overcome the consequences of the war and have a positive impact on the physical and mental health of children and youth. They also stressed the importance of involving people with disabilities in sports and supporting them. Andriy Vitrenko, Deputy Minister of Education and Science of Ukraine; Maryna Lytovchenko, Paralympic champion; and Serhiy Radchenko, WBC Ukraine light heavyweight champion and national champion of Ukraine, shared their views.
In addition, a new upcoming event was announced - SBC Summit Ukraine. This is a sports marketing conference for professional exchange of experience and networking that will take place on 6 November, and PIT BULL will once again become an energy partner. On the occasion of this event, Alexey Braga, CEO of Sport & Business Club, presented Boris Tsomay, Marketing Director of New Products Group, with a special T-shirt. Boris also informed the audience about the partnership with the Athletics Federation of Ukraine, which was established thanks to Sport & Business Club. New Products Group signed a memorandum with the Federation and from now on, the artesian water brand PRYRODNE DZHERELO will sponsor athletics competitions.
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